Gender Economics Book: Gender Balance Improves Economic and Business Performance

News Off 280

Contemporary Global Perspectives on Gender Economics explores gender and
its impact on business, economic growth and policy formation

Sydney, Australia, 20 November 2014 — Gender Economics is an interdisciplinary study of sociology, economics and gender that puts a spin on conventional economics. Building on diversity, this book shows you how incorporating gender balance, especially in creativity and innovation, yields greater performance and profitability in today’s complex business environment.

Developing the field of Gender Economics will spark discussions highlighting gender-related issues, particularly women’s empowerment and women’s equality. Furthermore as societal complexities enter into the conversation, economic policy will move towards economic resilience and growth. Susanne Moore, founder and executive chair of the Centre for Gender Economics and Innovation, said “We need to inform women about the way economic theory, policy formation and business have developed over time and how they work. Using this information, women will identify their own solutions to many barriers that women and minorities still face.”

In the book, Gail Romero, CEO of Collective Changes, a global women’s mentoring and leadership program, contributes a case study. Romero draws attention to the important problem that 50 percent of the population, which controls 85 percent of the purchasing power, remains under-represented, under-paid and under-appreciated. The study identifies key issues and suggests workable solutions to solve the coming job wars.

Moore is the founder and executive chair of the Centre for Gender Economics and Innovation (C4GEi™), and the founder of the Gender Economics Movement. In addition, she is developing the field of Gender Economics and Diversity Economics and has developed the Diversity Program Review Framework ( that measures the effectiveness of diversity programs and an organization’s “diversity and innovation capability.”

“I believe the concepts of Gender Economics are an effective way of changing the existing conversation about women’s economic empowerment and the benefits of Gender balance in organizations,” said Moore.

Contemporary Global Perspectives on Gender Economics (IGI Global Publishing, 2015, ISSN: 2327-5677, targets professors in gender studies, women’s studies and diversity; economics and sociology students; law and policy makers; educational facilities; economic developers; and business consultants and diversity practitioners.

The book aims to:

  1. Inform business professionals about underlying assumptions in economic research and policy formation.
  2. Reveal women’s opportunities and barriers by exploring the origins of policy development and economics.
  3. Inform women about the discourses that create barriers and can undermine their economic and career development.
  4. Advance current practices through holistic and multidisciplinary views on gender.
  5. Introduce frameworks, models and metrics for inclusive and equitable economic and organizational development practices.

The book will be available in June 2015. Meanwhile, become a ‘Game Changer’ by attending one of the Gender Economics Global Conferences. Sydney June 2015 or USA September 2015. For details, please visit

About the Author

Susanne Moore is the Founder and Executive Chair of the Centre for Gender Economics and Innovation Susanne Moore is the Founder and Executive Chair of the Centre for Gender Economics and Innovation (C4GEi™), and is the Founder of the Gender Economics Movement. She is an internationally sought after Speaker and Consultant in Diversity and Gender Economics, and prior to that as an expert speaker on Project Management, Governance and Outsourcing. A serial entrepreneur, Susanne previously owned a successful retail business and was one of the few women to found and run a multi-million dollar consulting company focusing on Business Transformation. She brings an extensive business consulting history to the field of sociology and academia and is the driver for the development of Gender Economics as a field of study.

Susanne developed a whole of organizational diagnostic, the Diversity Program Review Framework (DPRF™) and currently works with the Australian resources industry using the framework to assess an organizations diversity capability. That is; measures the degree to which an organization accepts diversity, and is able to integrate systems that enable and enhance that diversity to leverage increased innovation and performance. She is also completing a Bachelor of Arts Degree, majoring in Sociology and Business Management with a focus on gender. Susanne believes that by understanding the underlying research and formation of economic theory, we are much more likely to change the conversation around gender. She is developing the field of Gender Economics, which looks at the exploitation of gender for profit, how this affects organizational culture, company profitability and how it underlying economic and gender theory translates into economic policy at a global level.

Our Blog


Fast Facts

Women entrepreneurs contribute significantly to innovation, competition, and job creation while strengthening the local and world economy. In the U.S., women own over 10.1 million firms compared to 8.6 million in 2013. Employing over 13 million people, they generate $1.9 trillion in sales.
View more facts about women entrepreneurs.
(Source: U.S. Census)